Toys were us…

I thought Geoffrey the Giraffe was a fine mascot for Toys “R” Us,  and the shot of him in an empty  store with  a suitcase is rather poignant.  But the chain was never properly managed or marketed.  The owners apparently assumed that having shelves full of toys was sufficient,  and for a while it was,  but eventually lousy customer service and indifferent employees killed a creative notion.

If the company had thought about marketing as hard as they did in engineering the parting photo,  they would still be in business.