Time for Thorns

An independent view on life.

Posts Tagged ‘marketing

Converse tops Gillette…

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This shoe company’s ad is even worse than Gillette’s steaming pile of pandering.   It’s so awful that I would not accept a pair of the company’s sneakers as a gift.   But YouTube commenters have been  rather poetic  in slamming Converse,  and I really appreciate their efforts.

 

 

 

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Written by timeforthorns

March 24, 2019 at 3:43 pm

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Nike did it…

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It made  one-time NFL  quarterback Colin Kaepernick its face.   Old white guys are not the largest demographic for Nike,  but young black men are.  The catch is that not that many of them can afford $300 sneakers,  so they have offended all the old white guys and a goodly portion of the younger white rich men who like to garner street cred by acting black, as if they could create  “authenticity’ by supporting popular black causes because they have money to burn,  not because they actually believe in any of the causes.

Making the athletic ass the face of the 30th anniversary of the company’s “Just Do It” ad has already cost it three percent of market share,  but we’ll see  whether it believes  in its campaign.   Nike is hoping its customer base finds the jackass  “inspirational.”  Judging by the videos of burning Nike footwear,  I’d say some consumers aren’t in a forgiving mood.   Why weren’t they already shopping at New Balance,  which is American-made?

I rather doubt that the former Iranian President Mahmoud Ahmadinejad taking to Twitter  to praise  Kaepernick will help the campaign.

Written by timeforthorns

September 5, 2018 at 2:30 pm

Interactive products…

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Yeah,  modern technology is amazing,  but I do not want  my products “interacting” with  me.   I merely desire that they perform the tasks for which I purchased them.  I do not want to drink a beer if the label has been reading my emotional state.  If it tells me the beer has too many calories,  I am much more likely to smash it to smithereens than drink a sip of it.  I dislike talking cars for much the same reason.  My truck is designed for people who actually do things.  Itr assumes I am sentient and have sufficient mental capacity and situational awareness that I can remember to fasten my safety harness, turn on my headlights, and adjust the temperature,  all without running off the road or crashing into another vehicle or smushing a pedestrian.

Just because technology is available for use,  does not mean that you should use it.

 

 

 

Written by timeforthorns

July 18, 2018 at 3:14 pm

MLK, half a century on…

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Martin Luther King, Jr. is remembered for his civil rights advocacy which he held out to spring from his religiosity.  It has been fifty years since his assassination,  and also fifty years 50th since the passage of the federal Fair Housing Act.  I mention the latter because I find it rather ironic that the law has been changed by liberal Supreme Court justices  to allow “disparate impact” causes of action.   This basically means that a policy which results in statistically different results for different racial and ethnic groups can be held to be discriminatory.  That makes Dr. King’s famous remarks on “contents of one’s character” meaningless,  does it not?

Dr. King certainly brought the cause of civil rights and inequality to the forefront,  but he was the perfect example of a deeply flawed man doing good.   He was a serial adulterer,  and showed less than stellar judgment in the parties he sought funding from.

Like Jackie Kennedy and Hillary Clinton,  Coretta Scott King knew what and who she was marrying.   I saw her in person several times after Dr. King’s assassination,  and she played the part of the noble widow to perfection as she stepped out in her fur coat with her security detail clearing the way for her.   She certainly made the best of the hand Fate dealt her.

And as an aside,  you’ll be interested to note that  MLK’s nephew  doesn’t think Pres. Trump is a racist.  A whole bevy of states,  not all Southern,  are banding together to promote  civil rights tourism,  with a big marketing push around the King holiday.   Jeremy Hunt offers some sound advice  on not politicizing the day,  but you can be certain it will be ignored.   This  may help,  as may this  message from  Dr. Ben Carson.

I’d say these young  women offer  hope for everyone,  except the Lefty race-baiters.

Written by timeforthorns

January 15, 2018 at 3:23 pm

Easy to fool…

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If you tell us that a bottle of decent quality wine costs more than it really does,  we think it tastes better.  You can’t use that trick with truly cheap wine,  so we aren’t total idiots,  but I’ve seen it work often enough with all sorts of foodstuffs,  cars,  cosmetics to know it’s  a real  thing.    If you’ve ever shopped at Whole Foods you have seen something similar,  because you know they are charging you through the nose for cutting up your fruit,. leading to the nickname “Whole Paycheck”..

Many years ago I found several inexpensive wines that I truly enjoyed, and I have pretty much stuck with them.   They run between 9 and 14 dollars a bottle,  so I can enjoy the occasional libation without breaking the bank.  That leaves me enough money to splurge on a good single-malt Scotch when that’s what I want.

Just be aware of the many marketing weapons available to be employed against you and make sure your common sense and reason are fully engaged no matter what you are shopping for.

Since we began with wine, let’s finish with it,  because man has been making it  for thousands  of years,  along with a lot of other foods.

Written by timeforthorns

August 26, 2017 at 5:16 pm

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When you say Bud…

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…you’ll still be getting a Budweiser 12 ounce beer,  but it will temporarily be renamed “America.”    You have to admit that their marketing gurus know how to play the game at its highest level.

Written by timeforthorns

May 11, 2016 at 10:09 am

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Dos Equis disaster…

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Dos Equis beer  has fired  its spokesman,   Jonathan Goldsmith,  after a decade of wildly successful ads featuring the tanned and bearded actor, which boosted the Heineken-owned brand from just about nowhere to a world-famous brew.   Aside from the fact that the ads were highly entertaining and deliciously tongue-in-cheek,  Heineken may be misreading its target audience.

Mr. Goldsmith  has moved on to doing public service announcements for one of his favorite charities,  the Make-A-Wish Foundation-Vermont.   You can see his final ad for Dos Equis,  featuring him blasting off to Mars, here.   I hope he will do as splendidly for the charity as he did for the beer.

 

Written by timeforthorns

March 29, 2016 at 11:58 pm