Time for Thorns

An independent view on life.

Dos Equis disaster…

leave a comment »

Dos Equis beer  has fired  its spokesman,   Jonathan Goldsmith,  after a decade of wildly successful ads featuring the tanned and bearded actor, which boosted the Heineken-owned brand from just about nowhere to a world-famous brew.   Aside from the fact that the ads were highly entertaining and deliciously tongue-in-cheek,  Heineken may be misreading its target audience.

Mr. Goldsmith  has moved on to doing public service announcements for one of his favorite charities,  the Make-A-Wish Foundation-Vermont.   You can see his final ad for Dos Equis,  featuring him blasting off to Mars, here.   I hope he will do as splendidly for the charity as he did for the beer.

 

Advertisements

Written by timeforthorns

March 29, 2016 at 11:58 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: