Time for Thorns

An independent view on life.

Dos Equis disaster…

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Dos Equis beer  has fired  its spokesman,   Jonathan Goldsmith,  after a decade of wildly successful ads featuring the tanned and bearded actor, which boosted the Heineken-owned brand from just about nowhere to a world-famous brew.   Aside from the fact that the ads were highly entertaining and deliciously tongue-in-cheek,  Heineken may be misreading its target audience.

Mr. Goldsmith  has moved on to doing public service announcements for one of his favorite charities,  the Make-A-Wish Foundation-Vermont.   You can see his final ad for Dos Equis,  featuring him blasting off to Mars, here.   I hope he will do as splendidly for the charity as he did for the beer.



Written by timeforthorns

March 29, 2016 at 11:58 pm

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